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William Hill


A classy looking website with a great game selection and fun promotions but questionable customer service. Things can really be confusing at the William Hill Casino but the good far outweighs the bad for most players.

  • Tons of Progressive Jackpots
  • Large Game Selection
  • In Business for Many Years
  • Terrible Customer Service
  • Accepted Countries

Review of William Hill Casino

Just the mere mention of the name William Hill implies elegance and class because they’ve been well-known throughout the countrysides of England for almost 100 years. They began their gambling journey as an illegal bookmaker before becoming licensed by the U.K. government and eventually publicly traded on the London Stock Exchange in the early 2000s.

Their rock n’ roll ways have continued over the last 20 years with many scandals involving politicians, corporate takeovers, and even the treatment of their own employees, but thankfully all of these missteps seem to now be behind them. Regardless of their colourful history one thing is for sure – if you’ve been in the business since 1934 you definitely know a thing or two about how to take a bet.

This in-depth review of the William Hill Casino will touch on everything you’ll want to know before stepping through their virtual doors. Whether it’s their bonuses, VIP Program, or the quality of their customer service when stacked up against the competition, all of the important information is here.


The screenshots below detail a sampling of the many slot games in their lobby, however, it’s just a small taste of what’s on offer at this regal organization. With a clean website that’s easily navigated, players from Geelong, Australia to Manchester, England will be able to easily find what they’re looking for without issue.

Click on the images below to enlarge them and really get a taste of what “Will Hill” is cooking up in his virtual kitchen. Mmmm tasty!

William Hill Slots

If you’re someone who likes a variety of games to choose from, the William Hill slots list will make you absolutely giddy. Hundreds of unique titles are listed, boasting all of the most exciting releases like the new RoboCop Slots and Rocky Slots, as well as tons of other non-branded ones that you’ve probably never heard of.

Every one of them has a full explanation of how to play it, which company released it, the general theme, and you can even add it to your “Favourites List” so you can find it quickly each time you log in. The other thing to appreciate about playing slots at William Hill is that they clearly state the theoretical Return to Player of each title so you know exactly what type of payouts to expect before you’ve even wagered a penny. This openness definitely adds to their “trustworthiness score” since every gambler on the internet appreciates knowing their real odds of winning.


Their huge selection of games continues when you click on the jackpot tab at the top of the page and you’ll be amazed at how many big prizes there are for you to take a swing at. With Gladiator Slots and The Love Boat Slots at the top of the list, you’ll also find lesser-known progressives that will be new to you but are always exciting to play.

With more than 60 William Hill jackpot slots available and prize amounts usually ranging between £2,500 and £1,500,000, there’s something for players of all tastes and bankroll sizes. Just scroll through their long list to check out the current payouts for each and pick the one that’s right for you.

William Hill Casino Bonuses

Those of you who don’t like complicated terms and conditions might enjoy the William Hill Casino bonuses because they’re very straight-forward and easy to understand. New players are eligible for a 100% Welcome Bonus up to a maximum of £300 on all deposits of £10 or more, but any winnings come with a hefty 40x rollover on them.

You’ll also get 50 bonus spins in addition to the free cash but there’s a pretty big caveat that comes with them that many of you aren’t going to like: both the spins and the bonus money expires after 7 days if you haven’t used them. This is a very aggressive term that’s both unnecessary and unreasonable in our opinion.

If you choose to stay with them you can receive a 60% Reload Bonus on your 2nd deposit of £10 or more up to a maximum amount of £500. Again the large rollover is attached and you’ll therefore have to wager it 40 times over before you can withdraw any winnings. And yes, as is the case with their welcome offer, your reload bonus will disappear into thin air after 7 days, so make sure you’re ready to gamble from the moment you hit the deposit button.

This “evaporating bonus” is definitely one of the worst kinds you’ll ever find.


If you’re planning to sign up for a William Hill account to take advantage of one of their special offers make sure you read this next sentence very carefully: you will always have to opt-in to their specific promotions in order to qualify for them. Also, anything you’ve done to meet the requirements of the promotion before opting in will be null and void, and since they rarely have contests worth participating in, you don’t want to miss out on one of the few that’s actually fun.

Lately they’ve spruced things up a bit with offers like their 50 Free Spins for new and current U.K. players, however, the spins are awkwardly awarded to you in batches of 10 for 5 straight days. If you’ve ever tried an online slot machine you’ll already know that 10 spins can be gone in less than 30 seconds, which almost isn’t worth the effort of logging into your account to get them in the first place.

Not to mention, if you don’t use them within 24 hours they are taken back and they’re only playable on Age of Gods, so if you don’t like that slot you’re totally wasting your time. Oh – there’s also a 40x rollover on any winnings and they’re capped at a maximum of £20 a day. So yes, this promo is clearly terrible.

You can receive a few more William Hill free spins thanks to the 30 they dish out on their Daily Drop Jackpots that you will use on some of their higher-paying games. Again you are forced to opt-in to receive them, and again they will expire, but this time after 3 short days. At 10p a spin for a total of £3 in bonuses, this is another boring offer that seems like it’s more trouble than it’s worth.

VIP & Comps

In keeping with their simplistic rewards system, William Hill Casino comps are short and to the point. You receive 1 (one) comp point per £10 gambled on their games and then 100 comp points can be cashed in for £1. However, as you move up their VIP ladder to higher levels you can cash the points in at a better exchange rate, but the rates change all the time so it’s hard to keep track of what you’ve accumulated.

Casual players should note that your comp points will expire after 3 months of inactivity, so be sure to set yourself a reminder to cash them in if you plan on taking a break. This particular expiration term actually isn’t that bad because we’ve seen points expire after just 14 days of inactivity, which is just way too fast. You only need to read a few of our other online casino reviews to know that this expiration rule is sadly practiced far and wide.

Casino Software

If you want to offer hundreds of unique slots to your customers you’re going to need to partner with a lot of different software providers and William Hill has done just that, striking partnerships with no less than 19 companies at last count. In addition to hosting games from industry heavyweights such as NetEnt and Microgaming, they’ve also brought in some fantastic boutique companies such as Blueprint, Rabcat, and Thunderkick to round out their offering.

Make no mistake, when you’re going through the William Hill slots list you’ll find everything from the ridiculous to the amazing, ensuring that there’s a little something for everyone there. Sure there are a few other established software companies we’d like to see them add in the future but for now there’s plenty to keep us busy.

Mobile Casino

Now we get to the section that will make anyone reading this on an iPhone go choose another review, because the William Hill Mobile Casino is one of the worst we’ve ever seen. Regardless of whether you want to gamble on an iPad or an Android cell phone, you’ll be shocked at their basic graphics, buggy user experience, and all-around terrible product that ensures you’ll never go back to try it again.

If you last longer than five minutes you will be annoyed more than you’re entertained thanks to the graphics of the mobile slots being choppy, and the difficulty of finding specific titles in their game menu. This is definitely one place you’ll only want to visit on a desktop computer.

William Hill Banking Options

As William Hill are fully licensed and regulated in the United Kingdom they offer a wide range of banking options that ensure you can easily move funds in and out of their cashier. Each specific method has its own rules and processing times, so it’s best to do a bit of light reading beforehand to figure out what’s best for you.

When it comes to deposit methods the easiest way is usually a credit card, however, most companies like VISA or MasterCard will immediately start charging you interest on the transaction. Therefore, in recent years, electronic wallets or “eWallets” have gained in popularity because you fund them first and then transfer the money so there’s no interest to be charged.

The list of William Hill withdrawal methods is just as long as their deposit options and you’ll have no problems receiving your winnings. However, they are known for having long wait times for withdrawals and if you order a payout over the weekend it could take a while due to the famous “4 pending business days” it takes them to actually process it. Yes, waiting this long to be verified is extremely frustrating and confusing but it’s just how things work there, unfortunately.

Even more unfortunate is the amount of messages you receive from them while your payout is pending encouraging you to cancel your request and use the funds to try one of their new games. This practice is “slightly unethical” at best, and “pretty disgusting” at worst. Anyway, just don’t be in a hurry to receive your funds.

Customer Service

Here’s where Will Hill loses even more marks because they are widely-known for giving bad customer service, which usually can’t even be described as “decent”. To be fair, a lot of this was due to the fact that they were one of the last U.K. online casinos to get live chat, but they still have a terrible response time when it comes to answering emails from players. And if you’re like most players, you want your emails answered quickly.

For those who like a more personal touch and prefer to call if they have any issues, you will be treated to the same level of lacklustre service as those who contact them electronically. The agents can be rude and inconsiderate over the phone, which hardly does anything to resolve an issue. Why do they allow this to keep happening? No idea – you’d have to ask them.

Other Gambling Products

As with most U.K. online casinos you’ll find all sorts of different gambling products at William Hill. Whether it’s a Live Dealer Casino, Vegas-style table games or bingo, there’s tons of diversions to keep you busy.

They are also well-known for the product that made them famous in the first place, their massive sportsbook, which allows you to bet on football as well as every other event under the sun. Whether it’s Rugby Union, Snooker, Motorbikes, or GAA Hurling, the list of sports at Will Hill seems never-ending. Oh, and Americans living in Europe will be ecstatic to know that they can bet real money on their favourite NFL or NBA teams in just a few seconds.

Those of you who still enjoy online poker will be more than satisfied with their live cash tables and daily tournaments that cater to bankrolls both big and small. They even add a whopping €3,000,000 in cash to the prize pools every month – definitely a plus to playing with them.


Things really are hit or miss at the William Hill Casino and it’s normal to be confused about whether or not you should sign up an account with them. Their games selection is great, they have tons of slots with progressive jackpots, and their no-nonsense rewards keep things simple, (as long as they don’t expire before you can cash them in).

However, their customer service is atrocious (if not downright rude), it takes forever to be paid your winnings, and they will constantly spam you begging you to cancel your payout in order to play one of their featured games. On paper, this just doesn’t sound like the kind of place that gamblers should flock to.

Sure our readers in Australia should give William Hill a chance because there aren’t that many options out there for those Down Under, but if you’re in the United Kingdom you’ll probably want to exercise caution. Just give them a little bit of your bankroll at first to make sure that you actually like playing there – although with such a long list of slot games it’s going to be hard to turn a cold shoulder to them once you’ve joined.

That all said, they’re 100% transparent with how they run their operation and you know everything upfront, and this honesty is definitely appreciated. So the conclusion here is simple: open a new account and test them out for yourself. If they don’t meet your standards you can quickly move on, but if they do you’ll be able to feast on their huge buffet of games. Feeling lucky?

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